Simulacra Analysis

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Harry Potter World at Universal Studios Analysis: 

  • Encouraging participation in world; makes the magic real

  • Clone of the movies/world that has been created by the franchise; first time that it has been put into corporal, accessible real world. Therefore, Disney are trying to convince the people who haven't seen the movies believe that magic is real.

  • Counterfeits: 

    If you don’t know it is fake, the set looks very real; castle could be real, alley could be real. A lot of effects take place in this amusement park, to create the feeling that everything they present is real. Going into this world, understanding that magic doesn't exist can help you tell the difference.

  • Production: 

    Can’t take a step without something to pay for in the world; paying for things makes your participation in the world more real; continues the overproduction of the franchise, encourages us to keep engaging monetarily with the Harry Potter universe; aspects of the experience spatially confines you to areas where you are heavily encouraged to pay for something 

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